Apple, the company that released the iPhone, iPad and iPod Touch, is working on a new TV technology that will be based on the iOS operating system.

Also, according to some international media sources, with the new TV, Apple also wants to introduce a subscription based TV service. Apple is currently testing the market through Apple TV, a equipment that offers users access to movies and TV shows from the iTunes portfolio, but also other types of online video content. The only thing that discourages Apple to invest in this new technology is the high cost of LCD screens.

According to analysts, Apple TV’s will have a big impact on the TV market, similar to the iPhone impact, who managed to get a big chunk of the mobile phones market. Also, specialists estimate that most likely the new TVs will come with touchscreens and will be available in versions of 15 and 19 inch and that they will be released during the 2012 winter holidays.